NBCUniversal Talent Including Sarah Hyland (“Modern Family” on USA), Kyle Richards (“Real Housewives of Beverly Hills” on Bravo), Terrence Jenkins (“E! News”on E!)
and Baron Davis (“How I Rock It” on Esquire Network) take the all-new 2014 Jeep Cherokee for unique “adventures” in new marketing campaign
The campaign will feature a series of customized vignettes, with expeditions featuring the all-new 2014 Jeep Cherokee and include the rugged terrain of Joshua Tree National Park and the celebrated city streets of Los Angeles. Extended vignettes and interactive advertising elements will run on the networks’ online properties, as well as additional distribution partners.
“Our goal was to develop a unique launch concept that allowed us to bring to life the spirit of curiosity and discovery that is enabled by the all-new 2014 Jeep Cherokee,” said Kim Adams House, Head of Advertising for the Jeep brand. “The opportunity to partner with NBCUniversal and create engaging content based on the talent’s own personal adventures presented a strong platform with incredible reach to tell the Cherokee story. It aligns with our ‘Built Free’ advertising campaign that speaks to the very basic desires to explore and to discover.”
The campaign kicks off with Kyle Richard’s adventure during the 8:00PM EST episode of Bravo’s “Real Housewives of Beverly Hills” on Dec. 9. The campaign will debut new adventures over the course of the next four months.
“When the Jeep brand approached us to be part of the launch of their all-new Cherokee model, not only were we able to open the doors to our portfolio’s scale, but also give access to the wide array of talent NBCUniversal has to offer,” said Alison Tarrant, Executive Vice President, Client Solutions Group, NBCUniversal. “This customized, multi-platform partnership spans our varied portfolio and demonstrates our Client Solutions team’s ability to develop original, multi-dimensional campaigns to engage audiences with our far-reaching content.”
Individual customized vignettes documenting each talent’s “Cherokee Effect” adventure will launch during each star’s respective shows. Following the TV premiere of the vignettes, extended versions of the videos also will be featured on the Cherokee Effect website at www.jeep.com/cherokeeeffect. Additionally, behind the scenes interviews with the participating talent will be available on Jeep’s blog at http://blog.jeep.com.
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