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October 2020 Newsletter

Jeep Renegade: The Most Radical Jeep in 75 Years?

The Jeep Renegade is the most talked about Jeep in years, and it may be the most controversial thing Jeep has done since it discontinued its CJ line. The CJ-model Jeep is the iconic round-headlight model made from 1944-1986 that is beloved by off-road purists – and still the standard on which all Jeeps are judged. For a new Jeep to succeed (in the minds of Jeep fans), it needs to be affordable, trail-ready, and must carry on the spirit of the original 1941 Willys MB.

But Jeep is looking to expand its customer base and increase its global footprint without compromising that valuable Jeep image – and it’s looking to the Renegade to be its volume seller. Between brand reputation and sales numbers, there’s a lot at stake here. Because of this, the Renegade may be the most scrutinized car of 2015 that isn’t called the Ford GT.

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Source: wallstcheatsheet.com


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