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December 2020 Newsletter

‘Game of Thrones’ star narrates Fiat Chrysler ads

Fiat Chrysler Automobiles NV and “Game of Thrones” star Peter Dinklage are expanding an advertising partnership this summer for the Chrysler brand.

Dinklage, who plays Tyrion Lannister in the popular HBO series, narrated five new 30-second ads for the brand’s midsize 200 and large 300 sedans that recently started airing. In a unique twist to the summer ad campaign, Dinklage uses literary works and passages from Ralph Waldo Emerson, Jack Kerouac, Herman Melville, Marcel Proust and William Wordsworth to narrate characteristics for the cars.

“Kerouac wrote, ‘What is that feeling when you’re driving away from people and they recede on the plain till you see their specks dispersing? It’s the too-huge world vaulting us, and it’s good-bye. But we lean forward to the next crazy venture beneath the skies,’ ” Dinklage says, quoting the American novelist and poet’s “On the Road” in one ad titled “Dramatic MPG.” “Who knew great gas mileage could be so poetic?”

Chrysler Ad

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Source: detriotnews.com


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