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October 2020 Newsletter

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor will help them move more units of the Dart, with a hilarious ad campaign called; Don’t Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl; as neighbors and friends playing a game of one-upmanship over Robinson’s new car. Johnson is envious of the ride and just wants to touch it.

The ads are pretty funny if you’re a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but clearly isn’t getting it.

The first four spots in the campaign are already online but according to Dodge, this is just the beginning. The company says that it’s planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand’s release about the new ads. There’s also a pretty good gag on its YouTube page with Robinson protecting his Dart.

For a video, Follow the link below.

Source: AutoBlog.com


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