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September 2020 Newsletter

Chrysler’s Pentastar going away for new FCA logo

Say goodbye to Chrysler’s venerable Pentastar logo.

With the formation of Fiat Chrysler Automobiles now complete, the stylized letters FCA as a logo now are appearing everywhere — from the corporate websites to Twitter accounts to the sign to the sign outside Chrysler’s headquarters in Auburn Hills, Mich.

The Pentastar, meanwhile, is largely being phased out — a move that has angered Chrysler fans and has spawned a Facebook page and a petition drive to save it.

“Chrysler Group is now part of the newly formed FCA. As such, the spirit of Chrysler and the Pentastar moves forward as part of this new entity, joining the strengths of the previous Fiat S.p.A. and Chrysler Group LLC,” Chrysler said in a statement. Translation: “Both have adopted the FCA logo,” said Chrysler.

The decision to adopt FCA as a corporate logo won’t affect any of the eight car and truck brands sold by Fiat Chrysler Automobiles including the Chrysler brand. And there are no plans to try to remove the giant Pentastar window built into the top of the Chrysler headquarters.

In fact, Olivier Francois, the company’s chief of marketing, said there will be even more effort to clearly define the brands. FCA now sells cars, trucks and auto parts under Chrysler, Dodge, Jeep, Ram and Mopar brands as well as Alfa Romeo, Ferrari, Fiat, Maserati and Magnetti Marelli.

Source: usatoday.com


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